Leadership
Brian Bennett, VP, Channels & Partners
Brian Bennett is responsible for managing indirect channels, agencies and strategic partnerships for Conductor. Bennett has over 25 years of sales and marketing technology experience that includes working with hardware and software companies to developing direct and indirect sales teams. In addition, Bennett has extensive experience with early stage of software opportunities.
Prior to Conductor, Bennett held executive positions with Silicon Graphics, Netscape, E.piphany and several Silicon Valley startups. At each company, Bennett successfully developed and executed strategies for gaining marketshare and growing revenues via effective partnering execution.
Bennett received a BS in Managerial Economics from the University of California at Davis.
Seth Besmertnik, CEO & Co-Founder
Seth Besmertnik directs corporate strategy, guides product vision and develops strategic partnerships for Conductor. Since co-founding the company, Seth has navigated Conductor through multiple financing rounds and extraordinary growth including being ranked the 13th fastest growing software company in the US & the 3rd Best Place to Work in New York City. Today, Conductor is the market leading SEO Platform for companies with SEO teams, and the agencies that support them. The company boasts the biggest customer list in the category including more than 500 Fortune and Internet Retailer 500 brands like General Electric, Toys R Us and Federal Express.
Besmertnik regularly presents at industry events as an expert in search marketing and frequently guest lectures on entrepreneurship at universities. Besmertnik was selected as a Finalist for Ernst & Young’s prestigious Entrepreneur of the Year Award. He tweets at @besmertnik and writes on the Conductor Blog.
Besmertnik holds B.S. in Entrepreneurial Management from Baruch College's Zicklin School of Business.
Seth Dotterer, VP, Marketing and Product
Seth Dotterer leads marketing at Conductor, responsible for branding and communications, marketing strategy, demand generation and product marketing. With over 15 years of online marketing experience, Dotterer has worked with both startups and the Fortune 100 to develop their marketing strategies and to utilize technology and metrics to increase sales and profitability.
Prior to joining Conductor, Dotterer was head of marketing for consumer electronics peripheral manufacturer Turtle Beach, where he launched over 80 products. Dotterer had great success marketing and selling directly to companies such as Dell, IBM, Gateway, AOL, Best Buy and Costco. In addition, Dotterer's award winning PR campaigns successfully targeted CNN, the New York Times, USA Today and countless other media outlets.
Dotterer is the co-organizer of the 1,400+ member SEMPO NY (Search Engine Marketing Professional Organization) Meetup group. He graduated from Franklin and Marshall College with a degree in political science.
Andy Goldman, CFO
Andy Goldman directs finance, human resources and administration functions for Conductor. Goldman has spent the last 15 years as a senior leader at several market leading SAAS companies and brings a myriad of software experience to Conductor.
Most recently, Goldman was CFO at The FeedRoom, a video technology provider, where he led multiple financing rounds and a subsequent acquisition by KIT Digital. Prior to The FeedRoom, Andy joined Intralinks as an early employee and held various roles, including CFO, as the company scaled from ideation to $100+ million in SAAS revenue.
Goldman holds a Bachelor of Science in Accounting from Lehigh University in Bethlehem, PA.
Eric Reisch, VP, Account Development & Sales
Eric Reisch heads Account Development and Sales for Conductor. With a deep background in the online advertising space, Reisch has held a number of positions in the sales organization at Conductor over the last four years. His work in building out teams, outlining the sales process and helping to define the market opportunity has continually grown revenue over the last few years, helped customers boost revenue and brand recognition and established Conductor as the leader in SEO technology.
Prior to Conductor, Reisch spent three and a half years at Yahoo! as Regional Sales Manager. Reisch managed sales teams during Yahoo’s game-changing introduction of search marketing and display advertising into the traditional recruitment listing-based model.
Reisch graduated from the University of Florida with a B.A. in Communications. He is an active member of the SEO community.