-
-
Follow Us On
-
-
Featured Posts
- Organic Search Leads Traffic and Conversions Yet Trails in Budgets and Mindshare
If a Marketer from Mars landed on Earth today, read through the last 12 months of tech news, and was … Continue reading → - Conductor's Top 10 Posts for 2011
2011 has been both an exciting and tumultuous year in online search. From changing SERPs, to the focus on quality … Continue reading → - The Retailers Most Likely to Take America's Money Online in Holiday Season 2011
If the online sales numbers we are seeing from Comscore so far this holiday season are any indicator, we are … Continue reading → - [STUDY] The Long Tail of Search: Why The Fastest Path to More Traffic Might Not Be Where You Are Looking
The savvy search marketer understands that it is often significantly easier to move up in the search rankings for multiple … Continue reading →
- Organic Search Leads Traffic and Conversions Yet Trails in Budgets and Mindshare
-
Categories
In last month’s article we were reminded about the significance of anchor text in links for natural search ranking. We pointed out that even with the ongoing changes taking place in the SERPs, SEOs still rate anchor text as the most important of all ranking factors. In the article we analyzed more than 4.2 million external links from 650+ domains in Searchlight, Conductor’s enterprise SEO platform, to understand more about how external links flow to websites. While the significance of external links in ranking is well known, it may be less well-known that internal anchor text—links coming from your own domain pointing to pages within your own domain—can significantly impact search visibility. Given the important but less-talked-about significance of internal … Continue reading
We recently published a study on the frequency Wikipedia appears in the search engine results pages (SERPs) that was covered by both Search Engine Watch and Search Engine Land. We broke a 2,000 keyword set into informational vs. transactional keywords, and our distribution of length of keywords was based on Hitwise’s keyword query length breakdown as suggested by Matt McGee of Search Engine Land (see our original post describing the study for more information on the methodology we used, including keyword examples). In our original post, we analyzed the frequency Wikipedia appears in Google’s search results. In his coverage of the study, McGee asked about how Google’s treatment of Wikipedia compares to Bing, so today we are publishing the Bing … Continue reading
If a Marketer from Mars landed on Earth today, read through the last 12 months of tech news, and was asked to come to a conclusion about the largest drivers of inbound traffic to web sites based on the frequency of coverage, his answer would probably contain the words ‘Pinterest’, ‘Twitter’, and ‘Facebook’ – organic search would not even be on his radar. However, marketers are not from Mars, and are supposed to care about ‘data’ – they are highly familiar with the statistics that point to search’s place at the top of the purchase funnel such as Marketing Sherpa that states 81% of online adults use search engines to research Products–so why has the media been so successful in … Continue reading
The 2012 Republican primaries are moving along, and winning American voters online has become more critical than ever before. Recent studies show more than eight out of ten potential voters (82%) turn to the internet for information about the candidates. Now, candidates must do more than throw money at television advertisements–they must win over the digital constituency on Google, Facebook, and Twitter. A Holistic View of Political Online Landscape As we wind our way towards a clear Republican candidate, and ultimately to the November election, search and social visibility online continues to shape voter opinion. Given how critical the online sphere is to the fight for the White House, Conductor decided to take a holistic view of the digital political … Continue reading
From the moment Google first launched out of a Stanford dorm room, the innovative technology that separated Google from poor search engine alternatives was the PageRank algorithm. As we all know, this innovation it introduced was in determining the popularity of a web page for the purposes of search results ranking based on the relative number of links pointing to it. Central to extrapolating the terms and search position for which the URL should rank, the Google algorithm looks at the anchor text contained within links. For example, numerous links to http://www.buy.com/iphone with ‘iphone’ in the anchor text signal to search engines that the page should probably be ranking for the query ‘iphone’. Optimizing anchor text remains a central part … Continue reading
The Pew Internet and American Life Project recently released the results of their most recent online survey on online search. Search Engine Land covered the results, and as far as personalized search goes, the news is not good. 65% of users view personalized search as ‘bad’, and 73% view it as a privacy invasion. ‘It’s a Bad Thing’ Does Not A Google Logout Make In thinking about these results and considering the possible answers to the above question that were available to respondents (e.g. asking respondents to label personalized search as a ‘good thing’ or ‘bad thing’) it’s not a great distance to draw conclusions about how users will log in to Google while surfing the web based on their … Continue reading