New York Life Insurance Company enhances natural search with Conductor Searchlight.
As the executive spotlight increasingly shifts toward more cost effective methods to scale customer acquisition, natural search has again become the most important method to achieve superior revenue. Conductor Searchlight is working with New York Life to expand their SEO programs and achieve natural search success.
Searchlight provides New York Life with scalable technology, data, analytics and recommendations needed to take advantage of the revenue opportunities available in natural search. By utilizing Searchlight, leading organizations are to able to:
- Track SEO success and identify new opportunities with total keyword and competitive visibility at scale across multiple search engines.
- Expand their share of natural search by optimizing keywords with preferred URL management and increase conversions.
- Ensure pages are perfectly optimized with automated issue identification and competitor benchmarking.
The market continues to recognize Searchlight as the only solution able to unlock the potential of natural search

